Concentrix releases Read Group case study

Concentrix has released a case study revealing how the Read Group progressed from contact management software to a multifunctional, company-wide, 40-user CRM system.

The case study aims to provide other companies considering CRM implementation, in particular those working within the direct marketing industry, with a real-life example of how CRM works in practice.

It details background to Read Group's CRM project, objectives, the CRM solution chosen and reasons behind it.

It also discusses how the system improved its business processes, helping it to significantly reduce duplication of effort, improve management effectiveness through powerful measurement and reporting tools, improve workflow and formalise procedures and provide a more consistent customer service experience.

Previously, the Read Group had been using a well known contact management system.

However the system did not provide the company with the functionality it required, so it made the decision to invest in a CRM solution.

The selection criteria took into account the company's background as well as CRM project experience and a broad knowledge of the Read Group's needs.

The company chose Concentrix to supply and implement the CRM system.

The Read Group case study is one of a series developed by Concentrix over recent months, covering a variety of CRM implementations in different businesses and industry sectors.

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