Partnership creates in-depth marketing database
A
Communisis product story
Edited by the Marketingweek Marketplace editorial team
May 27, 2010
Communisis and Equifax have announced a strategic partnership that will create an accurate and comprehensive marketing database solution.
The combined insight available through large data sources will enable personalisation to drive intelligent, multi-channel, multi-staged campaigns.
The fully integrated solution, comprising of credit, lifestyle, behavioural, transactional and trigger information will deliver good analytical capability across multiple sectors.
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