Marketers challenged to consider environment

A leading print and direct mail specialist is challenging the marketing industry to communicate responsibly with customers and think about the environment when planning campaigns.

With over five billion items of direct mail sent in 2006, print and direct mail specialist Communisis is launching a new agenda, Greenprint, which sees the company challenge existing processes and techniques to enable a more common-sense approach to minimising environmental impacts within the communications process.

The company will offer its customers a range of services from cleaning data lists to help print lower quantities, mailing solutions and creative and production support to reduce environmental impacts.

It will, unusually from one of the UK's biggest printers, advise on online strategies to reduce reliance on paper.

Steve Vaughan, chief executive of Communisis, said: "We will be actively challenging our clients during the next few months to take up our initiatives and services to help their communications become greener".

Communisis cites the failure to remove dead addresses and handle returns properly as well as over-production and over-mailing as classic examples of marketing campaigns not being green enough.

Vaughan concluded: "We want the marketing industry to think smarter with their data to reduce print volumes, increase response rates with more relevant campaigns and produce better, faster and cheaper campaigns that are less harmful to the environment: we can help".

Communisis is leading the way in creating value in customer communication processes.

As Europe's leading print partner it is redefining traditional print solutions.

By offering a totally new way of sourcing and managing print and communications and the processes around it, it is helping customers to communicate in better ways, saving money and generating more profitable relationships.

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