Coull and Buy.at launch video affiliate platform

Buy.at and Coull have launched Coull Activator, a video affiliate platform designed to increase the impact and value of online video.

The platform will be launched at the Affiliate Summit West in Las Vegas, on 17-19 January 2010.

Available as a free member benefit to Buy.at's merchants and affiliate partners, all videos used through the service will be managed by Coull.

This ensures that affiliate links stay with videos when they are passed around social networks and blogs.

The launch of Coull Activator means that all Buy.at affiliates will be able to include interactive video footage on their sites to further engage and retain customers online, and increase sales.

Coull Activator will enable affiliates to make any video content interactive on their sites, including their own video footage and approved videos taken directly from Youtube.

It will allow affiliates to tag individual products and items within video clips, enabling visitors to click through to a dedicated affiliate page.

Coull Activator will enable affiliates to generate increased sales and earn commission every time someone clicks on their links within a video.

It will allow affiliates to access detailed analytics to measure the effectiveness of their videos and affiliate campaigns.

In addition, Coull Activator will enable affiliates to promote video content across marketing channels, including websites, e-mail forwarding, ad-serving sites and social networks to drive increased visitors, commissions and sales.

To support merchants and affiliates once they start using Coull Activator, Buy.at will also be making a library of pre-approved video content available for affiliates to access and upload.

This content will include its advertising back catalogue and sponsored sport interviews.

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