Magiq enhances HRS targeting and personalisation

Online hotel booking specialist HRS has selected technology from Magiq to help it target corporate customers with a high level of personalisation.

Magiq's technology will be used on the company's corporate site to help it provide a self-service website for its corporate market It asks each visitor to categorise themselves into one of the four HRS customer bases, enabling the marketing team to target each visitor with offers relevant to them.

The result is that HRS does not lose its audience by trying to sell the wrong service to the wrong person.

The services are built around a suite of easy-to-use, pay-as-you-go tools that allows HRS to offer visitors to the site dynamic online personalisation at a fraction of the cost of traditional approaches.

The Magiq solution avoids the time and expense of having to employ armies of programmers, analysts and taggers to implement traditional personalisation, customer relationship management and targeted marketing programmes.

Using advanced web 2.0 technology and analytics it automatically captures both real-time and historic information, such as e-mail address, organisation, location and visitor history, and dynamically personalises the HRS site and communications using this data.

Encryption technology and dedicated virtualised servers also ensure that user privacy and security are respected and protected.

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