Magiq services enable online personalisation

Magiq is launching an on-demand site personalisation and customer relationship management (CRM) services for marketing agencies.

The services are built around a suite of easy-to-use, pay-as-you-go tools that allow agencies to offer clients dynamic online personalisation and lead generation campaigns at a lower cost than traditional approaches.

Agencies can provide clients with the chance to benefit from the level of personalisation and customer engagement previously only available to large organisations.

Magiq said it avoids the time and expense of having to employ armies of programmers, analysts and taggers to implement traditional personalisation, CRM and targeted marketing programmes.

It automatically captures key events and information such as e-mail address, organisation, location and visitor history, and dynamically personalises sites and communications using this data.

Magiq transforms digital marketing by allowing agencies to quickly make a client's site dynamically adapt to every visitor, providing relevant and compelling content.

Unlike multivariate testing tools, it allows the agency to exploit its creative skills in campaign and message design by providing information about each online visitor, their interests and history with the client's business.

This allows the agency to build tailored campaigns that demonstrate and utilise its expertise rather than relying on automatic products to make 'best-guess' decisions.

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