TFMandA confirms free seminar programme

Technology for Marketing and Advertising (TFMandA) has confirmed more than 80 free sessions in its 2010 seminar programme for this year's event on 23-24 February 2010 at Earls Court 2, London.

More than 70 big-brand case-study-led seminar sessions will be on offer as part of the free education programme at the event.

Alongside the 10 keynote sessions from companies including Google, Facebook, Youtube, AMV BBDO and Gyro HSR, visitors will hear from brands such as Boden, Skype, Carlsberg, Sony, Monarch, Coca-Cola, O2, Boots, Sainsbury's Bank and Best Western across five themed theatres.

The Digital Marketing Theatre, sponsored by Adestra and Emarsys, will feature sessions including: 'Show Me the Money - How Mobile Can Be Monetised' from Velti; 'Driving Business Online - E-mail Innovation in the Era of Web 3.0' from Boden and Experian Cheetahmail; 'The Latest Trends and Best Practice to Improve Online Conversion and ROI' from Monarch and Redeye; and 'Viral Gaming - Exploring the Buzz and the Benefits' from Shakespeare Country and Koko Digital.

The CRM and Campaign Management Software Theatre, sponsored by Neolane and Sage, features sessions including: 'The C Word - C is for CRM, Cloud, Competition and Catch Up' from Mycustomer; 'Trigger Marketing - A Practical Solution' from Packard Bell and Neolane; 'Social Media - What Does It Mean For Your Customer Management' from Sage; and 'Customer Retention in a Digital World' from Radar.

The Data and Marketing Analytics Theatre, sponsored by SPSS and Datanomic, features sessions including: 'The Application of Consumer Insight Across Multiple Channels' from Best Western Hotels and Alterian; 'Using Multi-Channel Marketing to Balance the Needs of Customers With Commercial Objectives' from CACI; 'First Steps in Predictive Analyses for Marketers' from BT and SPSS; and 'Supporting the Marketing Bill of Rights' from Datanomic.

The Content Management and Ecommerce Theatre, sponsored by Auros and Sitecore, features sessions including: 'Online Brand Integrity - How Do You Protect It When You Can't Control It?' from Boots and Huddle; 'A Smarter Way to Solve Your Demand Spikes' from Carlsberg and Rackspace; 'Multi-Touch-Point Marketing for Brand Consistency Across Channels' from O2 and Coremedia; and 'Web 3.0 - How Semantic Search and Guided Selling Solutions are Revolutionising Online Marketing and ecommerce' from Smart Information Systems.

The Online Advertising and Social Media Theatre, sponsored by Coremetrics and Mediaplex, features sessions including: 'Beyond Post-Click - Technology for Campaign Value Chain Management and Optimisation' from DSNR Media Group; 'Paid Search and Skype - Increasing New Registered Users by 100 Per Cent' from Skype and Jellyfish; Beyond SEO - New Developments in the Search Industry' from Sony and High Position; and 'Affiliate Marketing - Are You Paying Too Much For It, Or Are You Asking Too Much From It?' from Sainsbury's Online and Commission Junction.

As well as the five themed seminar theatres, TFMandA will be introducing the Direct Marketing Solutions Theatre to the show floor in the dedicated DM Zone.

Sessions in this theatre will cover the latest direct marketing focused solutions and knowledge including data protection, design, list management, digital printing, promotions and incentives.

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