TFM and A 2010 event features Google keynotes

The 2010 Technology for Marketing and Advertising (TFM and A) event, set to be held on 23-24 February at Earls Court 2, London, will feature two keynote sessions from Google.

On 23 February at 10:00, Gilli Goodman, product specialist at Google UK, will run a session on Google Analytics, giving an overview of how Google Analytics can help businesses.

She will demonstrate how Google Analytics can give users the information needed to write better ads, strengthen marketing initiatives, and, along with Google Website Optimiser, create higher-converting websites.

Visitors will learn how to set up free Analytics and Website Optimiser accounts, discover the various interactive report types, and see how the data shown could help direct business decisions.

There will also be an interactive question-and-answer session with Analytics experts.

On 24 February at 10:00, Sarah Speake, director of technology and mobile sales at Google UK, will host a session entitled 'The Future is Mobile'.

In this session, Speake will provide key insights into the future of mobile products and advertising at Google, and identify the key drivers of growth in this space, from smartphone product innovation and increasing consumer adoption, through to the development of Android.

The keynote theatre at TFM and A offers 10 keynote sessions, including strategic insight from Facebook, Youtube, GyroHSR, AMV, BBDO and Econsultancy.

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