Cleverat meets US affiliates at ad:tech

A Cleverat product story
Edited by the Marketingweek Marketplace editorial team Apr 23, 2008

Cleverat, the UK-based global affiliate network and lead generation specialist, exhibited at ad:tech San Francisco last week.

The company, one of the fastest growing affiliate networks in the UK and worldwide, attended ad:tech San Francisco in order to showcase its global affiliate network and to attract further interest from US affiliates.

Cleverat's state-of-the-art affiliate platform currently enables brands (merchants and retailers) to pay commission to website publishers (affiliates) for sales, leads or downloads generated from users originating from the publishers' websites.

Founded in 2007, Cleverat's innovative strategy of using only the best affiliates combined with superior product offerings has led to the company achieving industry-leading results both in terms of lead generation for brands and revenue for affiliates.

The company has also pioneered pixel and tracking technology that affiliates can use independently to verify results and revenue figures.

Eighty per cent of Cleverat's affiliates are based in the US and the company is looking forward to meeting existing clients and potential new affiliates.

Lauren Lepley, Senior Affiliate Manager at Cleverat, said: "With eleven shows in seven countries, ad:tech events are a benchmark for new trends, emerging technologies and shifts in the online marketplace - it's important we are there.

"We also enjoy meeting our US affiliates and demonstrating to new prospects the exceptional revenue that our platform provides".

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