Clash launches online lead generation initiative

Clash-Media has launched an initiative to help marketers boost sales over the Christmas period with short-term online lead generation campaigns.

The campaigns are designed to drive customer footfall and boost online sales in the run up to Christmas by targeting the most relevant audiences with money-saving offers and promotions, such as 'two-for-one' and '10 per cent off' vouchers.

Marketers will have the flexibility to implement campaigns to their own specification, for example, they can opt for 'one-day only' campaigns or run several voucher offerings side-by-side during the Christmas period.

By using Clash-Media's Christmas online lead generation campaigns, retailers can promote money-saving offerings that can be redeemed offline as well as online to encourage customers through the doors.

The company said campaigns can be implemented quickly and be turned on and off to test different products and promotions in the run up to Christmas.

They can be targeted to reach the precise demographic that a product or service is aimed at.

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