Clash provides online lead generation to Pedigree
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Clash-Media product story
Edited by the Marketingweek Marketplace editorial team
Jul 2, 2009
Clash-Media has been appointed by Pedigree for an exclusive digital marketing campaign.
In a bid to increase its online presence and boost new customer sales, Pedigree has appointed Clash-Media to design a bespoke online lead generation (OLG) campaign to promote a new Puppy Care Guide.
Pedigree aims to build strong relationships with puppy owners through various offers and regular 'money off' coupons to encourage ongoing and repeat purchases.
Clash-Media will provide more than 40,000 new consumer leads for Pedigree, over an 11-month period.
Every contact provided by Clash-Media will have expressed a direct interest in being contacted by Pedigree so is more likely to become a repeat customer.
Clash-Media will use its Lead and Data Network of more than 500 websites and publishers to host the campaigns and collect leads.
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