Product category:
Direct Marketing
News Release from: Clash-Media | Subject: online lead generation
Edited by the Marketingservicestalk Editorial
Team on 17 July 2008
Utilities turn to online lead generation
Utility companies Scottish Power and npower have extended their digital marketing campaigns with Clash-Media, the proactive ad-based online lead generation organisation.
The campaigns, which have been brokered through media planning agencies, will enable the energy providers to use the web to directly target consumers interested in saving money on their utility bills More and more companies are choosing to include proactive ad-based online lead generation in their marketing mix because of the ability to rapidly target campaigns at specific demographics
This article was originally published on Marketingservicestalk on 14 Jul 2008 at 8.00am (UK)
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With utility bills set to increase by over 40 per cent by the end of the year, consumers are keen to find more cost effective providers with more favourable rates.
Clash-Media has already generated over 10,000 new leads for the energy providers via banner advertising on its industry leading Lead and Data Network, which comprises over 500 websites and publishers including MSN, Tiscali and MySpace.
From there, users are directed along a sales path which confirms their interest to receive further information from the company in question.
Luke Pursey, UK Managing Director, Clash-Media, commented: "Utility companies use a variety of marketing and advertising strategies - from price comparison sites and email marketing to TV advertising - to promote their latest offers.
"Supporting these campaigns with online lead generation not only reinforces the key marketing messages but also provides the flexibility to generate customers for new products as they are launched.
"For example, a company may launch a new TV advert on the Monday morning alongside an OLG campaign and be contacting leads by the afternoon - it is that quick.
"The beauty of ad-based online lead generation is that it can be turned on and off quickly and very easily.
"Hot, fully qualified leads can be delivered directly to an organisation's contact centre for immediate follow up - resulting in increased turnaround time.
"Many companies are choosing to tighten their belts this year - especially where marketing is concerned.
"However, with OLG, clients can opt to pay on a Cost Per Lead (CPL) basis, giving them complete control over budgets," concluded Pursey.
Clash-Media adds to its three million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt in, and have provided detailed profiles on their interests.
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