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Product category: Direct Marketing
News Release from: Clash-Media | Subject: online lead generation for telecoms providers
Edited by the Marketingservicestalk Editorial Team on 31 January 2008

Online lead generation for telecoms
firms

Clash-Media, the online lead generation organisation, has launched a digital marketing solution developed for telecoms organisations and mobile phone operators.

For the first time, Clash-Media's bespoke Online Lead Generation (OLG) campaigns will generate up to 100,000 new 'hot leads' for these companies each month All leads will be from consumers who are genuinely interested in receiving a free sim card - dramatically increasing sales conversion rates

Clash-Media's new digital marketing offering comes after successful pilot campaigns with leading mobile phone operators Orange, 02 and T-Mobile.

The campaigns ran for just over a month and generated over 150,000 unique leads for the organisations.

Online lead generation is one of the newest and fastest growing forms of web-based digital marketing, with the market expected to double in size over the next two years.

Its controlled and rapid lead generation techniques are making this a popular addition to many companies' marketing mix.

"Many telecoms companies and mobile phone operators have been using a variety of marketing strategies to assist them with their sim card distributions," commented Simon Wacjenberg, CEO, Clash-Media.

"Some were finding that techniques such as affiliate marketing were not giving them the volume of relevant leads they required, or the level of control and flexibility needed so they approached Clash-Media about adding online lead generation to their marketing mix.

"Organisations find that the speed and flexibility of online lead generation results in a far more cost-effective and controlled digital marketing campaign.

"Companies are able to specify exactly how many and what kinds of leads they require, for example they may need 20,000 leads that are men between the ages of 20 and 40 living in London.

"It is this level of targeting that will mean the difference between a hot and cold lead.

"OLG is also a viable solution for smaller telecoms organisations because they are able to set the amount of leads they require according to their individual budgets".

As part of the new telecoms offering, Clash-Media's clients can opt to pay on a 'cost per lead' basis for new and unique leads - meaning that if the company has already obtained a contact from another source, they can reject the lead in favour of a new one.

This flexibility will enable telecoms companies to remain in control of the amount of leads it requires as well as its marketing budget at all times - vital when managing an integrated marketing campaign.

Clash-Media designs campaigns for each client, which are then carried out on its Lead and Data Network - comprising over 500 websites and publishers including MSN, Tiscali and Myspace.

Clash-Media then uses leading-edge technology to verify and cleanse the leads, which can be automatically delivered directly to an organisation's contact centre - resulting in rapid follow-up.

Clash-Media adds to its one million-plus database of consumer leads at a rate of 200,000 per month, all of whom fully opt in, and have provided detailed profiles on their interests.

Clash-Media's key accounts currently include Whiskas, Toyota, Cheapflights and AXA.

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