Clash-Media opens Scandinavian office

Edited by the Marketingservicestalk editorial team Sep 7, 2007

Clash-Media, the UK's leading online lead generation company, has opened a new office in Copenhagen, enabling Scandinavian companies to access high-quality leads quickly.

The office will enable local companies to generate high-quality sales leads from the Scandinavian market, where the main barrier for lead generation companies is the strict opt-in service for direct marketing.

This latest development follows the recent opening of an office in New York and will allow Scandinavian companies to sell simultaneously to the UK, US and other European markets through the Clash-Media network.

Clash-Media currently adds to its one million-plus database of leads at a rate of 200,000 per month, all of whom fully opt in, and have provided detailed profiles on their interests.

The Scandinavian market is a completely different environment because its regulations regarding consumer opt-ins are far stricter than those in the UK.

Clash-Media's techniques for generating leads in the UK will already comply with the Scandinavian law, which means it can begin to create sales opportunities instantly for Scandinavian businesses of all sizes, in any market.

"We saw a great opportunity for Clash-Media in Scandinavia, as the lead generation market is moving very quickly here," commented Christian Helsengreen, who has been appointed Nordic Director to head Clash-Media's drive into the Scandinavian market.

"We can transfer our recent accomplishments in UK online lead generation to Scandinavia, where people are beginning to realise that it's an extremely successful method of direct marketing.

"Getting good quality leads to clients quickly and efficiently is what we are best at, and I can definitely see Clash-Media becoming number one for online lead generation in Scandinavia in the future".

Helsengreen brings extensive experience in online marketing and information services to Clash-Media's Scandinavian office.

His previous position was as Country Manager at Retail Internet UK, a leading email and mobile advertising company.

Prior to this, Christian was Associate Partner at SAM International, a European headhunting company; Vice President of Delphin Communications for four years, and MD at Onvista, an online market data and financial information systems provider.