Product category:
Direct Marketing
News Release from: Clash-Media
Edited by the Marketingservicestalk Editorial
Team on 15 June 2007
Online lead firm secures venture capital
MMC Ventures (MMC), which invests in early-stage, fast-growth companies, has made an equity investment of £2 million in Clash-Media, a London-based online lead generation business.
Online lead generation is one of the fastest-growing areas of direct marketing, providing high quality, targeted sales leads for business-to-consumer sales organisations This investment will enable Clash-Media to increase its salesforce in the UK and establish a global platform by extending into the European and US markets
This article was originally published on Marketingservicestalk on 19 Jul 2007 at 8.00am (UK)
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Online lead generation proves its worth
Clash-Media, the UK's largest lead and data network, now produces more than one million online B2C sales leads every month for its clients in a wide range of industries.
Clash-Media unveils online lead reporting tools
Clash-Media is introducing new reporting tools to make the results of online lead generation highly visible at this year's Ad Tech London.
Clash-Media was founded in March 2006 by Simon Wajcenberg, founder of TMN Media, an AIM-listed email marketing business.
Clash-Media is currently the UK's number one lead generation network with several blue-chip clients such as AIG, Masterfoods, Hewlett Packard and Toyota.
Lead generation is still a nascent market in the UK.
Further reading
Clash-Media tops million online B2C leads a month
Clash-Media, the UK's largest Lead and Data Network, now produces more than one million online B2C sales leads every month for its clients in a wide range of industries.
Online lead generation set for growth
A recent discussion panel at affiliate marketing conference A4U Expo highlighted lead generation as one of the biggest growth areas in online marketing predicted to double in size by 2009.
However, market data for the US shows that in 2006 the lead generation market was valued at about $1billion, and was growing at the rate of about 70% a year.
Clash-Media is well positioned to increase its market share with a unique lead and data network.
This gives clients a single access point to multiple publishers, who collect and deliver leads which are filtered and cleaned using proprietary Clash-Media technology.
This sophisticated software enables Clash-Media to deliver high volumes of quality leads from a broad mass-market pool.
MMC's investment has been accompanied by the addition to the Clash-Media board of Stephen Hunt, formerly European Finance Director at Advertising.com, as Finance Director.
The Clash-Media board also benefits from the experience of angel investor and Non-Executive Director, Steve Umberger, who was responsible for setting up several of the global operations for Valueclick, now one of the world's largest online marketing businesses.
"We think Clash-Media is a star business - it is a market leader in a fast-growing niche," said Ben Richardson, Investment Director at MMC Ventures, who led the deal.
"Online marketing continues to grow exponentially both in the UK and abroad.
"With such a strong management team, Clash-Media is in an excellent position to capitalise on this opportunity".
Simon Wajcenberg, CEO of Clash-Media, said: "Online lead generation has become increasingly important as more and more consumers are using phone and postal preference services as blanket opt-outs from traditional direct marketing campaigns.
"The investment from MMC will allow us to expand our leadership in this important market at a time of massive growth when we expect the UK online lead generation market to double by 2009.".
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