Kellogg's selects CMW for social media strategy
A
Clark McKay and Walpole product story
Edited by the Marketingweek Marketplace editorial team
Feb 2, 2010
CMW has been appointed to create the social media and broader digital strategy for the launch of Kellogg's brand, Krave.
The agency has been tasked with bringing this brand property to life through social media platforms and delivering a deep level of engagement with the core audience of young adults (16-25-year-olds).
In addition CMW will expand the brand's appeal through online advertising and the creation of the Krave microsite.
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