CMW designs Cadbury Wispa website
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Clark McKay and Walpole product story
Edited by the Marketingweek Marketplace editorial team
Jan 8, 2010
CMW has been selected to lead the design and strategy of a Wispa website for Cadbury, following the chocolate bar brand's recent return to UK shelves.
Clusta acted as technical build partner on the project.
The strategy behind the revamped site is to share ownership of it with the fan base, which was instrumental in putting the brand back on the shelves.
It recognises that the fan base feels protective towards the brand and close to it.
Fans can make suggestions about what should be on the site.
As it develops, CMW will iterate lots of ideas and see which of these fans support and which they find less compelling.
In addition to a brief history of the bar and regular news updates, the site includes a range of different play zones.
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