CMW creates film campaign to promote Peugeot 3008

CMW has been appointed to promote the Peugeot 3008 Crossover to a key business-to-business (B2B) audience of fleet-management companies.

The agency will target sales professionals via events in Portsmouth, Cambridge and Newbury that are designed to demonstrate the 3008's versatility.

CMW has produced a short educational film that will be screened in cinemas in each town, alongside a current popular release, including '2012', 'Men That Stare at Goats' or 'Harry Brown'.

Cinemas have been hired out for three VIP red-carpet evening events to which fleet-management staff members have been invited.

The cinemas will be specially decorated with Peugeot 3008 branded collateral including display stands and novelty items for attendees to take away.

CMW's five-minute film will be screened in the slot before the main feature.

CMW will film the event and interaction and will distribute footage to fleet management company employees who are unable to attend the events.

A range of themed souvenir collateral and 3008 brochures will also be produced and distributed at and after the event.

CMW has also produced a 3008 microsite specifically for its fleet management audience as well as an online brochure and event e-mails distributed pre and post event.

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