Product category:
Integrated marketing
News Release from: Clark McKay and Walpole
Edited by the Marketingservicestalk Editorial
Team on 06 December 2007
CMW creates Raise your Hand campaign for
Refuge
Clark McKay and Walpole is delivering an on and offline integrated awareness and fund-raising campaign this Christmas called 'Raise your Hand', for domestic violence charity Refuge.
The campaign created by CMW together with its online division, CMW interactive, features celebrity presenters Amanda Lamb and Janet Ellis alongside models, all photographed by revered Magnum photographer Ian Berry Images of the women literally with their hand raised appear in each campaign element including direct mail, email and the Refuge website, which directs visitors to more information about the campaign
This article was originally published on Marketingservicestalk on 20 Feb 2008 at 8.00am (UK)
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All elements of the campaign go live in the second week of December.
Both the direct mail and email marketing activity target the charity's database of supporters and direct traffic to the 'Raise your Hand' area of the Refuge website where additional messages of support from Ruby Wax, Fiona Bruce and Claudia Winkleman are posted.
The drive will encourage donors to 'Raise their Hands' to help stop domestic violence by making a donation by mail, phone or online - all with an option to send a written message of support to appear within the Refuge website.
Martin Nieri, CMW managing director, commented: "Refuge supporters already understand the devastating impact of domestic violence and the life-saving work the charity provides.
"This year's campaign is particularly powerful as it tells the story of real life victims and features stunning photography.
"The campaign we have developed on Refuge's behalf has real cut-through and clearly demonstrates to supporters that their money makes a true difference to people's lives".
Lisa King, Director of communications and fundraising, commented: "Domestic violence is a huge problem in the UK - two women are killed a week by their current or former partners in England and Wales alone.
"Thanks to CMW's compelling campaign we have not only given our loyal supporters a great way in which to show their ongoing commitment, but we have created a campaign that we hope will reach out to potential new supporters.
"By galvanising support and raising our hands we can reach out to even more women and children who live in fear of violence every day of their lives".
CMW Interactive will be working with Code Computerlove to integrate the appeal micro site into Refuge's existing website.
Refuge is the country's largest single provider of specialist emergency accommodation and practical and emotional support to women and children escaping domestic violence.
Refuge is committed to a world where domestic violence is not tolerated or ignored and where women and children can live in safety.
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