Product category:
Direct marketing agencies
News Release from: Clark McKay and Walpole
Edited by the Marketingservicestalk Editorial
Team on 07 November 2007
CMW help to raise finds for Refuge
charity
Clark McKay and Walpole has been appointed by Refuge, the national domestic violence charity, to develop an on and offline fundraising campaign to raise awareness of its lifesaving work,.
The agency has been appointed without a competitive pitch Refuge is the country's largest single provider of specialist emergency accommodation and practical and emotional support to women and children escaping domestic violence
This article was originally published on Marketingservicestalk on 20 Feb 2008 at 8.00am (UK)
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Refuge is committed to a world where domestic violence is not tolerated or ignored and where women and children can live in safety.
The agency is currently developing a fully integrated Christmas campaign including mail, email and website microsite to launch at the end of November to the charity's database.
The drive will encourage donors to 'raise their hands' by visiting refuge.org.uk to show their support of victims of domestic violence.
Visitors to the site who make a donation can choose to write a message of support, which will then appear on a microsite specially created by CMW Interactive.
There is also a viral element designed to capture additional donor details.
Martin Nieri, CMW managing director, commented: "Refuge supporters already understand the devastating impact of domestic violence and the life saving work the charity provides.
"Christmas is a key time in the year when the charity asks them for donations.
"For this reason it is essential that the campaign we develop on Refuge's behalf has real cut-through and clearly demonstrates to supporters that their money makes a true difference to people's lives".
Lisa King, Director of communications and fundraising, commented: "We are delighted that CMW is working with Refuge to drive a really exciting Christmas fundraising campaign.
"Domestic violence is a serious issue that affects us all and we hope that as many people as possible will get involved in this activity and help us raise as much money as possible for women and children who need our services".
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