Product category:
Direct marketing agencies
News Release from: Clark McKay and Walpole
Edited by the Marketingservicestalk Editorial
Team on 01 November 2007
CMW Interactive packages sport-e for
Christmas
CMW Interactive has delivered the perfect solution for lads who want a Christmas present they can wear down the pub and not get laughed at with its 'Real Men Get What They Want' campaign.
The 'Real Men Get What They Want' campaign is for online sports retail brand, sport-e The repackage of Xmas gift items for the Littlewoods' Shop Direct Group brand's site, which targets a Soccer AM demographic, delivers gift ideas from its clothing and gadget range to solve the headache of shopping for men, women, kids and 'boys who love toys'
This article was originally published on Marketingservicestalk on 20 Feb 2008 at 8.00am (UK)
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Each of the targeted ranges is promoted on site with the same punchy graphics and straightforward language as the rest of the site and features simple functionality.
An email campaign urging blokes to tell friends and relatives to visit the site and pick up the ideal gift, will land in in-boxes across the country in mid-November.
David Smith, head of CMW Interactive, said: "The idea is that the campaign takes all the thinking out of Christmas shopping for lads who would rather be down the pub with their mates and for those who have to buy from them.
"By sending their relatives and friends to sport-e to shop they can avoid the 'Christmas jumper' syndrome or endless socks and get something they really want.
"A well-packaged and carefully selected range of goods aims to take away the hassle of shopping for gifts to satisfy 'real men'".
As well as the Christmas collections the site features a carefully selected range of top sports clothing brands principally for men but also for women and children and sells sports equipment and mobile phones.
Its main aim is to give blokes confident style and boost their popularity among their mates and the opposite sex.
Kerry Scotney, of sport-e, said: "The way the clothing is categorised makes Christmas shopping pretty painless for men who hate to shop and for anyone who needs to buy for the awkward to please 'real man'.
"The product range is absolutely spot-on and we think it will hit home with our target audience.".
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