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Public relations
News Release from: clownfish
Edited by the Marketingservicestalk Editorial
Team on 18 June 2008
Cath Kidston designs eco shopping bags
Cath Kidston has designed a stunning range of collectable, reusable shopping bags to raise funds for Marie Curie Cancer Care, exclusively for Tesco.
The fabric of the bags is made entirely of recycled plastic (PET) bottles and they will be available exclusively in larger Tesco stores, across the UK, from early July The purpose of the new range of bags is to increase awareness of and change consumer dependency on the use of single-use plastic bags, while raising money for Marie Curie Cancer Care
This article was originally published on Marketingservicestalk on 30 May 2007 at 8.00am (UK)
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The unique selling point of the bag, from an ecological point of view, is that it is made of a waste material, therefore diverting waste from landfill and avoiding the extraction and processing of raw materials.
Tesco is committed to reducing the number of single-use plastic bags used and has given out 1.3 billion fewer bags since launching Green Clubcard Points in August 2006.
In addition, the funds raised from the sale of the bags will be donated to Marie Curie Cancer Care, Tesco Charity of the Year 2008.
A minimum of GBP250,000 will be raised, funding an additional 12,500 hours of nursing care at home for terminally patients and their families throughout the UK.
Neither Tesco nor Cath Kidston are profiting at all from the sale of the bags.
The first two designs of the collection - the 'multi floral fashion' print and the 'classic blue spot' print - will be launched in July 2008.
Four more classic prints will then hit the shelves over a six-month period.
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