Product category:
Public relations
News Release from: clownfish
Edited by the Marketingservicestalk Editorial
Team on 12 November 2007
Clownfish wins Ethical Tea Partnership
account
Clownfish, the creative brand and communications agency committed to social and environmental responsibility, has recently won an account with the Ethical Tea Partnership.
Clownfish is pleased to announce the addition of the Ethical Tea Partnership (ETP) to its account portfolio The Ethical Tea Partnership is an association of 22 international tea companies that believe in a shared responsibility for the ethical conditions involved in tea production
Established in 1997, the organisation works with the tea industry to monitor conditions of tea production around the world, with the long-term aim of demonstrating that all the tea the members buy is produced in a socially responsible way.
Clownfish has been chosen to help raise awareness of the Ethical Tea Partnership and its commitment to an ethical tea industry.
Clownfish will advise on brand strategy and media relations to ensure that the important work that the Ethical Tea Partnership does is effectively communicated to consumers and other key decision makers.
The Ethical Tea Partnership's newly appointed Executive Director Dr Norman Kelly (formerly of Unilever Tea, Kenya) said: "It's an honour to work for ETP, which for 10 years has been working with tea packing companies to apply ethical standards where tea is produced.
"This impacts positively on the lives of tea workers all over the world.
"The organisation will continue to grow and develop, and it is great to have Clownfish on board to help us communicate these developments".
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