Product category:
Marketing strategy and consultancy
News Release from: Clear Marketing Communications
Edited by the Marketingservicestalk Editorial
Team on 24 June 2008
Clear creates TV ad for Camelot Theme
Park
Manchester-based strategic brand communications agency Clear Marketing has produced a TV commercial for Camelot Theme Park in Chorley, Lancashire.
Clear has taken a cinematic approach with the new ad to convey that this is a theme park with a 'big story to tell' The 20-second commercial replicates a blockbuster film trailer - from its voice-over to dramatic shots of knights charging across a misty field
This article was originally published on Marketingservicestalk on 13 Jun 2008 at 8.00am (UK)
Related stories
Charity gets Clear Marketing on side
Clear Marketing Communications has created a stunning new brand identity for OnSide, an exciting new North West charity that will provide facilities and opportunities for young people.
It highlights the differentiating features of the park - including its magical medieval experience, jousting and roller-coaster ride offer, including its hit attraction the Knightmare.
The ad closes with the theme park's ongoing strapline: The Land of Great Knights and Amazing Days.
Aimed at families, the campaign will air throughout the summer season, with airtime increasing in the run-up to the school holidays, mainly in the North West and Midlands.
Media is being handled by BHMS (Bob Hill Media Services).
Press and radio ads, also created by Clear, Camelot's retained agency of three years, will run alongside the TV campaign.
The commercial was produced by Clear Creative Directors Tony Price and Chris Doyle.
• Clear Marketing Communications: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
