Product category:
Marketing strategy and consultancy
News Release from: Clear Marketing Communications
Edited by the Marketingservicestalk Editorial
Team on 09 November 2007
Clear unveils second campaign for
Brother
Manchester-based Clear Marketing Communications has launched its latest campaign for electronics giant Brother.
Following the success of Clear's inaugural work promoting the Japanese brand's core product range of mono printers, Clear was tasked with a creative campaign for its colour laser printers The GBP2m press and outdoor campaign targets a business audience, with page ads in management and office-focused titles and posters focused around city-centre commuter routes and train stations
Brother's media is handled by MediaVest.
As with Clear's distinctive mono printer campaign, which focused on key attributes of saving money, the colour printer campaign communicates the colour printer's USP of speed.
Established in 2000, Clear is now one of the North's fastest growing independent agency groups employing 45 people.
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