Product category:
Marketing strategy and consultancy
News Release from: Clear Marketing Communications
Edited by the Marketingservicestalk Editorial
Team on 26 September 2007
IKO UK picks Clear for Marley relaunch
task
IKO UK has appointed Clear Marketing Communications to redesign and relaunch its Marley Waterproofing brand, a leading manufacturer of roofing and waterproofing products.
Manchester-based agency Clear Marketing Communications has been tasked to help to grow the Marley Waterproofing brand within the consumer DIY market, and move it forward, by enhancing customers' overall brand experience and improve the purchasing journey Marley Waterproofing boasts a comprehensive portfolio of flat roofing felts, pitched roof undertile membranes and products for repair and maintenance
Managing Director of Clear Jim Smith said: "Well established with many years of experience, Marley Waterproofing has a trusted and highly respected brand identity that's recognised and valued by both DIY retail customers and the trade.
"Calling on our extensive knowledge of the DIY sector and in-depth market research, we will be keeping everything that's great about the brand and build on areas identified for improvement.
"Clear's remit includes the design of new packaging, technical datasheets, website templates and point of sale".
Marley Waterproofing is based in Kent and joins IKO's portfolio that includes Ruberoid, Permanite and Spectraroof, as well as Marley Waterproofing.
Clear Marketing Communications is a strategic brand communications agency based in Didsbury, Manchester.
Established in 2000, Clear is now one of the North's fastest growing independent agency groups outside London.
Clients include Going Places, Airtours, Topps Tiles, The Tile Clearing House, Camelot Theme Park, Harry Ramsdens, Regatta, Smooth FM, Real Radio, GMG Radio, Chelsea TV, Channel M, ASH, Pets At Home, Timpson, Millie's Cookies, Gower Furniture, Mercedes Direct, Cala Homes and IKO (roofing products).
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