Product category:
Search marketing
News Release from: Clicks2Customers
Edited by the Marketingservicestalk Editorial
Team on 30 April 2008
Travel portal chooses Clicks2Customers
Paid search expert Clicks2Customers has been appointed by Kulula, South Africa's biggest online travel portal to increase bookings for its flight, car, hotel and holiday package offerings.
Clicks2Customers intends to drive more traffic to Kulula 's website and enhance its online marketing strategy Clicks2Customers has an excellent success rate with travel websites and will use this expertise to increase the awareness of Kulula's products and services
This article was originally published on Marketingservicestalk on 19 Jun 2008 at 8.00am (UK)
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Kulula is currently South Africa's largest travel portal, with over GBP67 million in revenue generated annually via its website.
It was the first South African low cost airline offering cheap domestic flights as well as package deals which included car hire and hotel bookings.
The airline's website services seven million visitors per annum and the objective of the campaign for Clicks2Customers is to strengthen and further extend its online reach.
"As part of our strategy for growth we have reviewed a number of ancillary revenue opportunities - as a result of which we particularly needed to enhance our hotel and car hire offerings," said Carl Scholtz, Kulula's Executive Manager of IT.
"We turned to Clicks2Customers because of its reputation and expertise in online marketing and managing pay-per-click campaigns in the travel and tourism sector".
Ivan Izikowitz, Managing Director, Clicks2Customers, said: "We are delighted to be working with Kulula on its search strategy.
"It is a dynamic company and we will be working in partnership with them to deliver great results".
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