Clickthrough manages retailer's online strategy

Clickthrough Marketing has been selected by Roman Originals to manage the fashion retailer's internet marketing strategy and online promotion.

The relationship with Clickthrough will give Roman Originals increased online visibility.

Peter Christo, director at Roman Originals, said: 'Our website, registered back in 1999, has become a major channel for us.

'With so much of consumer time spent online, we recognise the need to give our site additional online exposure.

'Clickthrough recognised that we have many different types of customer, who will use a range of methods and search terms to find our site.

'By helping us appear more often in search engine results, and through website optimisation, we will be able to satisfy visitors better, which in turn reflects on our customer-centric philosophy,' he added.

Clickthrough Marketing is an internet marketing agency specialising in driving traffic, enquiries and sales.

Its services include: website conversion enhancement, search engine marketing, social media strategies and web analytics.

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