Product category:
Public relations
News Release from: Clareville Communications
Edited by the Marketingservicestalk Editorial
Team on 19 September 2007
Rollover spices up hot dog marketing
campaign
Rollover, the leading hot dog company in the UK foodservice industry, is investing in a major marketing campaign to support its successful and expanding hot dog business.
Everything in the business from the point of sale to the hot dog carts have been rebranded in a striking new warm and inviting burgundy colour scheme with a taste stamp "It's all about taste" to highlight the product quality This new design will make a strong eye-catching impact at the hundreds of top football grounds, rugby clubs, leisure parks, universities, colleges, staff restaurants as well as pubs and bars around the UK where Rollover hot dogs are sold
The initiative is being promoted powerfully with a substantial PR and trade communications campaign driven by Rollover's new PR agency Clareville Communications.
The new branding and logo has already appeared across the country at football clubs and bars now that the season has kicked off and will be in student bars when 'freshers week' begins.
Tony Owen, Sales and Marketing Director at Rollover, commented: "We carried out extensive research in the market and found that the new design and rebranding fits more comfortably with the positioning and opportunities of the brand.
"We are moving into new areas and want a new, fresh and dynamic approach that fully reflects the high quality and appeal of our product".
A key area of strength for Rollover is the leisure market and in particular football, where they are sold in 60 out of the 92 Football Clubs including 13 in the Premiership and 19 in the Championship.
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