CJ Services installs Abbey literature holders
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CJ Services product story
Edited by the Marketingweek Marketplace editorial team
Oct 28, 2009
CJ Services has been appointed for a message and merchandising rebrand by Abbey to maximise opportunities for engaging with customers through the overhaul of posters, leaflets and sales literature.
The objectives of the project were to install message and merchandising equipment across estate to coincide with a rebranding programme and remove old point-of-sale material.
CJ Services created a dedicated project team and carried out pre-installation site surveys, the preparation of CAD drawings and the installation of literature displays in 716 branches.
Data capture was linked to Abbey head office to monitor project progress.
The removal of 1,500 pallets of old branded Abbey point-of-sale in an environmentally cautious manner was also completed.
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