Product category:
Recruitment services
News Release from: CIPD | Subject: CIPD Guardian Recruitment Marketing Awards
Edited by the Marketingservicestalk Editorial
Team on 21 June 2007
QinetiQ scoops recruitment marketing
award
QinetiQ's graduate advertising campaign, designed by agency aia, has picked up the Grand Prix at the 2007 CIPD Recruitment Marketing Awards in partnership with the Guardian.
The inventive campaign builds on QinetiQ's employer brand to successfully target talented science and engineering graduates The Chartered Institute of Personnel and Development's (CIPD) annual awards in partnership with the Guardian promote innovative recruitment marketing and aim to raise standards across the industry
Getting recruitment marketing right is essential and recent CIPD research shows that 84% of organisations now experience recruitment difficulties.
These difficulties are particularly acute in organisations like QinetiQ, which operate in the field of science and technology, given the long-term decline in numbers of science and engineering graduates.
QinetiQ embraced this challenge, working with agency aia, to design an effective recruitment marketing campaign to attract the best candidates.
This year's chair of judges, Helen Rosethorn, UK Chief Executive of the Bernard Hodes Group, said: "QinetiQ has built a clear proposition in a tight labour market, using both its brand, and a series of adverts and tools to engage students as potential recruits.
"QinetiQ's entry stood out, striking a successful balance between producing a distinctive, stand-out campaign while avoiding gimmicks.
"They provide graduates with a suite of material, encapsulating a large amount of detail in an engaging manner and inviting them to get to know more about the organisation".
This year's awards also included a new category, online marketing, to reflect developments in technology and online recruitment.
This was awarded to National Air Traffic Services, who joined forces with agency aia to design an advert that used a puzzle to test spatial awareness.
The complete list of winners is as follows.
Grand Prix: QinetiQ (client), aia (agency).
Best Managerial: Sainsbury's, WMW.
Best Professional: Amey, ThirtyThree.
Best Specialist Skills: Ministry of Defence, WDAD Communications.
Best General Appointments: Virgin Atlantic, aia.
Best Graduate: QinetiQ, aia.
Best Art Direction: Virgin Atlantic, aia.
Best Written: Sunsail, ThirtyThree.
Best Recruitment Literature: AWE, ThirtyThree.
Best Outdoor: The Royal Bank of Scotland Group, TMP.
Best Interactive: GCHQ, TMP.
Best Website: McDonalds, Barkers.
Best Campaign: Wrexham County Borough Council, TMP.
Best Online Marketing: NATS, aia.
Best Internal Marketing: London Fire Brigade, Work Communications.
Best Innovation: Yell, TMP.
Best Employer Brand: McDonalds, Barkers.
Diversity Award: Metropolitan Police Services, Vivid Communications.
Best Recruitment Effectiveness: HSS, TCS.
The CIPD Recruitment Marketing Awards in partnership with The Guardian are a celebration of the UK's most innovative recruitment marketing solutions, produced by agencies working in true partnership with the most progressive employers.
By promoting outstanding marketing communications the awards aim to inspire, educate and raise standards of creative thinking.
This year's Awards ceremony was held at the Room by the River, London.
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