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Market research
News Release from: Ciao Surveys/Greenfield Online
Edited by the Marketingservicestalk Editorial
Team on 08 June 2007
Ciao Surveys completes business split
Ciao Surveys, specialising in internet surveys, and Ciao, specialising in comparison shopping, have become two separate entities to clarify management operations and grow business.
Ciao, the European subsidiary of Greenfield Online, a worldwide leading provider of internet survey solutions and a leading provider of comparison shopping in Europe, accomplished a major step by separating its businesses into legally and operationally independent entities for Comparison Shopping and Internet Survey Solutions on 1 May 2007 Greenfield Online made the strategic decision to separate the businesses to afford each management team a clearer view into the operations of their business, with the goal of further strengthening the leadership position and growth opportunities of each business
This article was originally published on Marketingservicestalk on 13 Sep 2007 at 8.00am (UK)
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As separate operating entities, the management teams of each business can grow and develop the businesses according to their specific needs and focus completely on the opportunities in each of their respective markets.
This separation enables Ciao Surveys, together with Greenfield Online, a leading online sample and fieldwork provider in North America, to more fully integrate on a global basis and adopt a uniform worldwide operating platform for its market research activity.
"It will allow us to increase our operating efficiency and strengthen our position as a global provider of online sample focused on delivering superior service and quality," said Managing Director Nicolas Metzke.
Further reading
Gathering quality data at an affordable price
With today's plethora of market research options, it can be difficult to select the one best suited to meet your needs: Richard Thornton and Magdalena Ford of Ciao Surveys offer their advice.
Greenfield Online expands Real-Time Sampling
Greenfield Online, provider of internet data collection and comparison shopping services, has unveiled its Real-Time Sampling global expansion plans, beginning with the UK and Canada.
Comparison shopping-focused Ciao will reinforce its leading market position in Europe by continuing to innovate and differentiating its portals by offering visitors to its shopping portals new products, features and supporting tools in the online shopping lifecycle.
"We will also concentrate on successfully growing our shopping community to increase the exchange of high quality consumer reviews on a broader base of products," said Managing Directors Stephan Musikant and Daniel Keller.
Ciao Surveys provides a full range of internet survey solutions including sampling, programming, translating and managing online data collection.
The company has long been a pioneer in this field and has consistently delivered quality market research services with diverse, demographically representative data.
Ciao Surveys' proprietary panel with millions of survey participants is one of the world's largest and highly profiled panel of its kind.
Ciao Surveys offers market researchers and corporate clients a 'one-stop shop' for providing quality panels, expertise in technical programming, and hosting facilities for a range of online market research tools. Request free introductory details about products from Ciao Surveys/Greenfield Online ...
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