Product category:
Media
News Release from: Chinwag | Subject: Digital Pulse
Edited by the Marketingservicestalk Editorial
Team on 20 May 2008
New media shrugs off economic
insecurities
The UK's digital media industries remain upbeat, with sustained confidence in employment opportunities and optimism about current market conditions, according to a new survey from Chinwag.
The 'Digital Pulse' is a new monthly initiative from London-based digital media community network Chinwag, in association with Gabriele Skelton, to take the pulse of professionals and create a 'confidence index' for the expanding new media sector The Digital Pulse index for March 2008 is 122.1
This article was originally published on Marketingservicestalk on 28 Jan 2008 at 8.00am (UK)
Related stories
Digital skills shortage blights sector growth
Latest research by Chinwag Jobs, the UK's leading recruitment website for digital media, reveals that with a limited talent pool to trawl, there are not enough big fish to go around.
Insert opportunity for buyers of office supplies
Viking Inbox Media has released an insert opportunity for Viking Direct product dispatch through Response One Media Sales.
(An index of 100 equals a neutral response, on a scale of 0-200).
The results reveal an overall positive view, with 72 per cent of respondents positive or very positive about current market conditions for digital business, showing resilience in the face of broader economic instability.
Amid the flurry of positive indicators uncovered by the survey, the March results also note that confidence in the future is decreasing, with confidence in conditions in six months' time falling by 8 per cent.
Further reading
DVD.co.uk offers insert opportunity
Independent Direct Marketing has struck a deal with online retailer DVD.co.uk to include inserts in its 80,000 monthly product despatches to its ABC1 customers.
ABC unveils launch dates for press group reports
ABC has confirmed the monthly release dates for 2007 Group Product Reports that include ABC and ABC Electronic audited data for both print and website editions of national newspapers.
While digital recruitment professionals are flying high, across all areas of new media, salary expectations were also high.
As many as 62 per cent of respondents thought their salary didn't reflect their true worth, with greatest dissatisfaction among client-side and online publishing professionals.
Overall, permanent staff were 12 per cent more confident than freelances while the agency sector - in web, advertising and marketing disciplines - boasted the highest confidence and salary satisfaction.
Online publishing, in contrast, was the least confident - with 36 per cent giving a negative response to current conditions.
According to Chinwag MD Sam Michel: "The results show the digital sector is confident despite the stream of negative stories about the economy.
"This appears to buck the current trend without letting optimism run wild, with confidence expected to fall slightly in six months.
"Hopefully, the bitter lessons of the post-2001 dotcom winter have been well learnt".
Chinwag launched the Digital Pulse to provide professionals working in digital media with a barometer for the industry's health.
This is particularly important as the sector matures and companies need to plan growth, recruitment and business development.
Digital Pulse is an opinion and confidence tracker for the new media sector.
On top of the monthly results, quarterly reports will give a deeper running analysis of industry trends yielded by the data over time.
Compiled from anonymous survey responses from practitioners across the digital industries, each monthly survey covers current and projected market conditions, salary expectations, perceived job opportunities and more.
For each survey completed, 25p will be donated to the World Wildlife Fund.
Digital Pulse is produced by Chinwag, in association with Gabriele Skelton.
• Chinwag: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
