Real people, real data

Edited by the Marketingservicestalk editorial team Jun 12, 2008

Corpdata is embarking on a campaign to introduce its research team to customers and prospects alike.

The quality of any service is dependent upon the people delivering it; nowhere is this more true than with the supply of marketing data where the quality of data can be traced back directly to the dedication and integrity of the people carrying out the original research.

That's why business-to-business list owner Corpdata is embarking on a campaign to introduce its research team to customers and prospects alike.

The company's research takes place in-house.

"Our reputation has been built on supplying the highest quality, accurately researched data and that quality is the result of the work put in by our dedicated research team," said Andy Smith, Managing Director of Corpdata.

"To ensure we can maintain our quality standards, we think it is important to use UK-based staff and a lot of our customers appreciate the fact that our research team are based here at our offices.

"This in itself makes us different from many other list owners and so for our latest marketing campaign we thought it would be good to introduce some of our researchers to a wider world.

"The photographs appearing in advertisement and direct mail brochures are of real people who all work as part of the Corpdata research team".

The company now has over 1.3 million live business contacts with up to 13 individually named individuals at each company all kept up to date by the research team on a rolling cycle to give an average age of just 94 days.

In addition Corpdata offers a number of specialist lists IT, Telecoms, Fleet and Building and Construction sectors all rigorously researched in-house.

"Because of the excellent research carried out our dedicated team, we confidently offer a two-for-one Double Your Money Back Quality Guarantee on any contact or company gone-aways.

"Other list owners may be able to boast larger numbers but we have been able to assist some of our clients to improve numbers of responses through smaller campaigns, hence saving campaign costs and improving ROI, and this can be traced directly back to the quality of the work from our researchers".