94 names could change your business

Corpdata, well known for providing the highest quality marketing information, exhibited for the first time at Business North West at Manchester Central on 21 and 22 November.

Visitors to stand 206 could have the Corpdata database analysed there and then to discover how the information could be used to help them develop new business through effective marketing campaigns.

"Corpdata focuses on the quality of the data we hold and we wanted to be able to demonstrate that quality to business people in the North West," said Andy Smith, Managing Director, "hence we developed a system where we can analyse our database on behalf of individual visitors whilst on the stand".

All Corpdata information is researched on a continual rolling programme which results in an average data age of just 94 days, allowing the company to claim some of the freshest cleanest data available.

"That 94-day average age is very significant for Corpdata's customers as they enjoy far lower than average numbers of returned mail shots or telephone calls to the wrong or discontinued numbers", said Smith.

"In many cases it also means that higher numbers of responses can be generated from smaller marketing campaigns, whether those campaigns involve email, direct mail or telemarketing".

Corpdata already offers a two for one money-back guarantee for gone-aways but to further demonstrate the quality of their information they offered visitors to Business North West the opportunity to try their information free of charge.

"Recognising how important our 94-day average data age is to our customers, we offered anyone requesting a data analysis during the show, 94 records completely free".

That analysis can be targeted and segmented to meet individual requirements.

The Corpdata database can be targeted and segmented by industry, geography, size or point of contact, with up to 13 different contacts at every record.

Corpdata's information covers both a UK general business database and more in-depth "Focus" information on the IT, telecoms, fleet and building and construction industries.

Once a requirement has been identified and agreed the customer can opt to receive their information as a one-off purchase or via Sales Turbine, Corpdata's innovative sales generation programme, which delivers data direct to the people who need it in small manageable daily, weekly or monthly batches.

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