Product category:
Media
News Release from: Cheapflights (with Howzat media and dohop.com) | Subject: cheapflights.co.uk
Edited by the Marketingservicestalk Editorial
Team on 30 June 2008
Cheapflights relaunches UK site
Cheapflights, a UK and North American internet media travel company providing flight price search and comparison, has announced the beta relaunch of its UK site.
The UK relaunch in Beta follows the successful full relaunch of its US site in February this year following rigorous stress testing there Based on the same platform as the US site, the company will initially open the new site to a small percentage of Cheapflights.co.uk's viewers
This article was originally published on Marketingservicestalk on 1 Oct 2007 at 8.00am (UK)
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The Beta launch marks an important stage in Cheapflights' 12-year history.
Since 1996, the company has always striven to innovate and provide a cutting-edge service both to its users and to its travel advertising partners.
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Cheapflights believe that the very rapid response speed and the major increase in travel data available on the new site will provide viewers with a great user experience starting on the homepage.
The new site provides new deal filters, easier site navigation and dozens of other new features that enable unprecedented access to flight deals for those with flexible travel plans and also for those requiring date specific deals.
With a significantly increased library of travel-related proprietary guides plus links to external travel information, consumers will be able to research and plan their travel much faster and more easily.
For advertisers, the new site provides new and more profitable ways to target consumers.
This includes the opportunity to cross-sell hand-picked deals such as car hire, accommodation, airport parking etc when users pull up prices for a chosen destination.
Cheapflights' UK General Manager, Francesca Ecsery, commented: "We are fortunate to have had the benefit of our US site's relaunch in helping us to prepare for the UK site's roll-out.
"We anticipate that our advertisers and users will embrace the full UK launch within a relatively short period.
"The revamped site will deliver new functionality, rapid ease of access to our advertisers' deals and tremendous additional proprietary content from a huge range of suppliers and online information sources to assist with travel planning.
"We believe users will find our site to be an improved and incredible tool to research, find and book their travel requirements".
Cheapflights' CEO, Chris Cuddy, added: "The relaunch of the UK and US sites is the fruit of significant redesign work and heavy investment in back-end technology.
"This has not only enabled the relaunch of Cheapflights' existing sites but also provides a common technology platform from which to build additional sites in Europe and further afield.
"Cheapflights is already established in North America and we expect to launch a European site later this year as part of our strategy to extend our successful flights price search and comparison model internationally".
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