Product category:
Media
News Release from: Cheapflights (with Howzat media and dohop.com) | Subject: hereorthere.com
Edited by the Marketingservicestalk Editorial
Team on 01 October 2007
Member content site offers travel
inspiration
Hugo Burge, the internet entrepreneur involved in Cheapflights, and also Howzat media, the early stage dotcom investment fund, has announced the Beta launch of hereorthere.com.
Hugo Burge has a great interest in internet social networking and believes there is a role for a site providing travel inspiration through member-generated content Hereorthere.com seeks to offer its members and users reviews of potential travel experiences compiled by those who have actually done it first hand
This article was originally published on Marketingservicestalk on 25 Apr 2007 at 8.00am (UK)
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The site gives today's travellers an opportunity to post and share their travel experiences, photos and videos on an online community dedicated to sharing inspiration.
There is an old military saying that "time in reconnaissance is seldom wasted": hereorthere.com will enable travellers to plan their precious leisure time with the benefit of others' first-hand experiences.
A recent YouGov survey found that 67 per cent of British holiday-makers intend to use the internet to conduct most or all of their travel planning next year.
More than three-quarters of those polled said they used the internet to research their destinations.
Importantly for hereorthere.com, the study showed that online intending travellers place far more trust in the opinions of family, friends and other travellers' online reviews rather than from other sources, when making a final decision where to go to.
Recent eMarketer research also indicated that by 2011 there will be 95 million web users creating content online, up from 64 million last year.
Commenting, Burge said: "We were not surprised at the survey findings - the internet has produced some great travel community websites which are focused on particular niches but hereorthere.com has a different goal.
"We believe there is a need for a community website that focuses on the heart of travel: the travel experience".
He added: "Relevant travel inspiration is one of the last great frontiers of - and unsolved conundrums in - the online travel sector.
"At present the most trusted source of information is friends and family; however, I am passionate to improve on this and believe the web can offer a better, broader and deeper resource for travel decisions within a highly relevant community.
"I love travel and think there is an opportunity to help inspire each other with relevant and personal first-hand experiences".
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