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News Release from: Centaur Exhibitions: Insight | Subject: Insight Show 2007
Edited by the Marketingservicestalk Editorial
Team on 05 November 2007
Insight Show illuminates market research
The biggest names, hottest new methods and most pressing debates from the world of market research will be on display at this year's Insight Show.
Top names from the world of market research will reveal their latest findings about consumers, brands and business at this year's Insight Show on 20-21 November at Earls Court, London With 150 exhibitors, two days of conference talks and a series of free sessions in the Showcase Theatre, Insight Show 2007 will provide invaluable market intelligence to clients and researchers alike
This article was originally published on Marketingservicestalk on 5 Nov 2007 at 8.00am (UK)
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Highlights of the Insight Show
Many companies will be showcasing new market research tools and methodologies at the Insight Show on 20-21 November.
The exhibition will showcase some of the hottest new research methods around while the conference debates will cover many of the industry's most pressing issues.
YouGov founder Stephan Shakespeare opens the Show with a keynote address unveiling research on the Best Brand Performers of 2007.
Shakespeare will look at the biggest risers and fallers among brands analysed by YouGov's online panel and he will consider the role continuous daily research can play in managing and maintaining a brand's health.
This will spark discussion about the future of online research, as other speakers put the case for making greater use of Web 2.0 technology to create online communities that can be mined for insights.
Dr Paul Marsden of Brand Genetics will argue that we are entering the era of "Wikinomics" - outlined in a book of that name by US academics Tapscott and Williams - in which online collaboration and social networking will form the basis for market research.
Separately, one of the industry's biggest names, Dr Liz Nelson OBE, chairman of Q Research and the founder of Taylor Nelson Sofres, will take part in a round table discussion on the latest innovations in online research.
The session will be chaired by Millward Brown global innovation director Duncan Southgate.
And in another must-see discussion, David Smith, a director of DVL Smith Group, will chair a debate entitled Enhancing Customer Understanding in the 21st Century.
This will look at issues such as cultural insight, emotional influences on purchasing decisions and the effects of new technology.
The Insight Show is in its 12th year and has become an essential date in the market research diary.
Previous shows have received extremely positive feedback from those attending.
As the UK's only dedicated exhibition and conference for the research industry, Insight Show 2007 is unmissable.
Insight Show 2007 will provide marketers with the perfect introduction to the latest research thinking and services that will improve your market intelligence and keep you ahead of the game.
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