Mirri and Celloglas finishes used for lash pack
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Celloglas product story
Edited by the Marketingweek Marketplace editorial team
May 6, 2011
Nouveau Lashes has launched a set of limited-edition Mink Strip Lashes to mark the royal wedding, with special packaging that utilises finishes from Celloglas and Mirri.
The lashes, promoted as 'The Royal Lash', are sold by salons and beauty technicians in packs comprising a royal blue Mirri sleeve, a bespoke Cellotouch finish, and a gloss spot UV pattern.
The Royal Lashes packs feature a royal blue Mirri sleeve, a bespoke Cellotouch finish, and a gloss spot UV pattern
This bespoke combination of finishes is said to produce a metallic effect that is soft to touch with a glistening contrast, created through the use of gloss spot UV.
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