'Esquire' magazine cover features Mirri substrate
A
Celloglas product story
Edited by the Marketingweek Marketplace editorial team
Apr 8, 2011
The platinum anniversary issue of men's magazine 'Esquire', published by the National Magazine Company, has a special cover that features metallic silver Mirri substrate.
The April cover has a number of features, including a combination of silver Mirri, black-and-white foil and a die-cut hole revealing a section of one of 20 exclusively designed inside covers.
Esquire magazine has utilised metallic silver Mirri substrate on its platinum anniversary cover
The metallic Mirri substrate was sourced from Mirri, a division of Celloglas.
The decorative finishes, including black-and-white foils and die-cutting, were produced by Celloglas at its Reading factory.
The cover was printed by Colour Five in Wembley using a B1 UV litho press, printed with UV inks and varnishes.
The Mirri cover was printed four colour plus white on the reverse and two colour on the front.
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