Direct mail piece showcases Mirri substrates

A Celloglas product story

Edited by the Marketingweek Marketplace editorial team Oct 19, 2010

Digital printer Image Evolution has been shortlisted in 'Digital Printer' magazine's 'Digital Printer Awards 2010' with a pop-up direct mail piece from Celloglas division Mirri.

The direct mail piece was entered into the 'Creative Graphic Design on Digital Print' category.

The shortlisted project is a pop-up direct mail piece, sent out to promote the new Mirri website features and the use of digital print on Mirri

The shortlisted project is a pop-up direct mail piece, sent out to promote the new Mirri website features and the use of digital print on Mirri.

The mailer was made in conjunction with cardboard-engineering company Create-This.

Four pop-up cubes in a folder with a small card were chosen from the Create-This range of direct mail products.

Each popping cube showed a different metallic substrate from the Mirri range, including Mirri Holographic Blast, Mirri Metals Steel Weave, Mirri H Silver and Mirri H Colours.

Each cube was labelled using black foil or a deboss, depending on the material.

The folder and small card were digitally printed and personalised using a HP Indigo digital press.

The graphic design was created by Duncan Long of 74.