Mirri creates pop-up direct mail promotion piece

Mirri - a division of Celloglas - has sent out a pop-up direct mail piece to promote new Mirri website features and the use of digital print on Mirri.

The mailer was made in conjunction with cardboard engineering company Create-This, which specialises in the design and production of cardboard-engineered products including direct mail, point-of-sale and promotional boxes.

Four pop-up cubes in a folder with a small card were chosen from the Create-This range of direct mail products.

Each popping cube shows a different metallic substrate from the Mirri range including Mirri Holographic Blast, Mirri Metals Steel Weave, Mirri H Silver and Mirri H Colours.

Each cube is labelled using black foil or a deboss depending on the material.

The folder and small card are digitally printed and personalised using a HP Indigo digital press.

The folder and card were printed by specialist digital printer Image Evolution and finished by Celloglas.

'We often use Mirri materials for our projects and it is fantastic news that we can now offer short-run or personalised campaigns on Mirri through printing on a HP Indigo press,' said Alison Adamson, director of Create-This.

Richard Gillgrass, managing director of Celloglas, added: 'The pop-up Mirri direct mail piece is an example of how the combination of digital print, Mirri, cardboard engineering and decorative print finishing produces a stunning result with real impact.

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