Celloglas applies scratch-off cover for magazine

A Celloglas product story

Edited by the Marketingweek Marketplace editorial team May 28, 2010

The June 2010 edition of Conde Nast's 'Wired' magazine features a special scratch-off cover applied by decorative print finishing specialist Celloglas.

The silver scratch-off areas are latex varnish (in silver) applied using a screen process.

Celloglas said the scratch-off covers have received a very positive response from Wired readers

Steve Middleton, sales director at Celloglas, said: 'We worked closely with "Wired", trialling different techniques to make sure the latex did not scratch off too easily.

'The method we chose, combining a special matt varnish with silver latex, made the magazines easy to bind and ensured the silver latex covers arrived on the newsstand in perfect condition,' he added.

The cover has a 'test of trust' theme with silver blocks covering key phrases and the strict instruction 'Do Not Remove' near the main block.

The cover feature, entitled the 'Great Trust Experiment' examines the achievement of money lending networks such as Kiva and Zopa as well as an initiative called Whipcar, which encourages car owners to loan their cars to strangers.

Celloglas said the scratch-off covers have received a very positive response from 'Wired' readers.