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News Release from: Centaur Exhibitions: Online Marketing and Media Show | Subject: Online Marketing and Media Show
Edited by the Marketingservicestalk Editorial
Team on 16 June 2008
Mash ups, measurement and mobile
advertising
Mash ups, measurement and mobile advertising will take centre stage at the Online Marketing and Media Show - the only dedicated UK event that brings together experts from across online marketing.
Taking place on 24-25 June at the Business Design Centre in London, the free event expects to attract over 3,500 visitors and features 70-plus exhibitors, 40 free workshops, the Google University and a comprehensive conference programme The conference programme offers a choice of workshops, panels and case-study sessions, presented by leading companies and brand names including; Last.fm, Dell, Lovefilm.com, O2, the Guardian.co.uk and Microsoft
This article was originally published on Marketingservicestalk on 3 Jun 2008 at 8.00am (UK)
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On both days of the event there will be an opening keynote from Michael Nutley, editor-in-chief of New Media Age and OMMS conference producer presenting on the impact of new technologies and communications on the worlds of marketing and advertising.
There will also be a free keynote from Dan Cobley, director marketing, UK, Ireland and Benelux, Google.
Nutley commented: "To spice things up, we're varying the types of sessions on offer: we've joined forces with the Internet Advertising Bureau and Sky to stage a Dragon's Den-style look at new online advertising formats; we've also brought together three leading bloggers to take us through the mistakes that companies have made trying to take advantage of social media; and we've brought back the hugely popular Creative Showcase and invited some of the online advertising industry's most creative minds to show us what's inspired them over the past 12 months, and what they think is going to be shaping the campaigns of the next 12".
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Sessions not to be missed at OMMS 2008 include the following.
* Mash-ups - A case study from Miles Lewis, SVP, European Sales, Last.fm, on the different and effective ways of offering information thought a combination of existing tools.
* Games - Alex Marks, UK head of marketing Microsoft Digital Advertising Solutions, discusses the award-winning games Microsoft has used to educate users about the functionality of its products.
* Widgets/Web Apps - A session from Sally Cowdry, Marketing Director, O2, outlining how O2 attempted to connect with the social network audience using widgets and web applications.
* Ad Formats Dragon's Den - a panel session from Scott Gallagher, Director of Online and partner marketing, Sky, and Keiron Matthews, Head of Marketing, IAB, on the best ad formats to help publishers monetise their sites and for advertisers to reach their target audiences.
* Mobile Advertising - Dan Rosen, head of AKQA Mobile, will explore on how they worked with Coca-Cola as they tapped into mobile advertising, what they did and lessons learnt from the experience.
Nutley added: "Conferences are full of people telling us that the future is about user-generated content, about tagging, mash-ups, about sharing, but not many of them are talking about what they've actually done.
"This event will showcase the latest tools available to marketers and how they have and can be used".
Another highlight for this year's event is the return of the Google University.
Google will present three free university sessions on both days of the show focusing on Google Adwords, Website Optimiser and Google Analytics.
Each session will provide insight on how to use Google Adwords to boost your campaign's ROI, strengthen your presence on the web, analyse where your website visitors come from and understand Google Analytics to improve your online strategy.
There will also be 40 free presentations and workshops across three theatres, the Search Arena, New Media Age Arena and Online Advertising Arena.
These presentations across all arenas will explore a wide range of current online marketing and interactive advertising topics, including widgets, viral, email, search and mobile marketing, search engine optimisation (SEO), pay per click and many more.
Conference sessions booked before, Friday 20 June cost GBP35 (GBP45 on the day from the Conference Box Office).
Buy four or more sessions and receive 25 per cent off your booking.
The Online Marketing and Media Show 08 is a Centaur Exhibitions event - the only UK event to bring together experts and suppliers covering every element of online marketing and media all under one roof, over two days.
The event is in its fourth year and will be held at the Business Design Centre, Islington, London.
OMMS covers all aspects of online marketing from SEO to PPC; blogging to podcasting; accessibility to analytics; email; affiliate and mobile marketing; online ads; and integration.
Tackling the challenges faced in each area and offering advice on the latest online marketing developments.
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