Product category:
Online advertising
News Release from: Centaur Exhibitions: Online Marketing and Media Show | Subject: Online Marketing 2007
Edited by the Marketingservicestalk Editorial
Team on 25 June 2007
Social media, digital and online PR in
spotlight
Social media, digital and online public relations will take centre stage at Online Marketing 2007 - the dedicated UK event bringing together experts and suppliers from all aspects of online marketing.
Online Marketing 2007 ( OMS) takes place on 26 and 27 June at the Business Design Centre in London, and will feature high-level keynote presentations from big brand names; free workshops; conferences and over 60 exhibitors Keynote speakers from Google, Barclay's Bank, General Motors - UK and Ireland and Lego will headline the show, whilst free workshops and conferences will be run by online marketing adopters including The Sunday Times, Virgin Games, Yahoo! and last.fm
This article was originally published on Marketingservicestalk on 19 Jun 2007 at 8.00am (UK)
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More than 60 industry-specific suppliers will also be at hand, showcasing new offerings and developments in online marketing techniques in the OMS exhibition hall.
Marketers attending OMS 2007 should expect to gain an understanding of the latest online developments and tools, and to learn how online marketing can work harder and achieve higher returns.
From industry peers offering case studies to best practice advice and comprehensive workshops, the two-day event will cover all aspects of online marketing , spanning from online advertising and affiliate marketing, to engaging with social networks and maximising online returns through public relations.
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Key sessions at OMS 2007 include: Brand keynote sessions from marketing managers at General Motors - UK and Ireland (just announced), Lego, Google and Barclay's Bank; Divided by Language - a conference session from Nick Blunden, MD of Profero, on how best to brief digital agencies to deliver what you want; The Dark Side of Search - leading executives from DNA, Your Amigo, Steak Media and The Search Marketing Agency discuss how to monitor for click fraud and how to control who is bidding on your brand name online; Marketing's a game, innit? - the MD and Creative Director of DNA discuss the rules of engagement in the digital space, likening marketing to a computer game, with a narrative and social context.
Online Marketing 2007 (OMS) is a Centaur publishing event, the only UK event to bring together experts and suppliers covering every element of online marketing all under one roof, over two days.
The event is in its third year and will be held at the Business Design Centre, Islington, London.
OMS covers all aspects of online marketing from SEO to PPC, blogging to podcasting, accessibility to analytics, email, affiliate and mobile marketing, online ads and integration, tackling the challenges faced in each area and offering advice on the latest online marketing developments.
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