Product category:
Database management, list services
News Release from: Celerity | Subject: Single customer view
Edited by the Marketingservicestalk Editorial
Team on 13 June 2007
Celerity consolidates holiday firm
customer data
TUI UK, the UK's leading holiday company, has appointed data management specialist Celerity to create a single customer view across its brand portfolio, which includes Thomson and Portland.
Celerity will work with TUI UK to integrate more than 40 million individual records held by each member of the TUI UK into one central marketing database This single customer view will then be used to develop predictive models to drive all future marketing communications
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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The project, which goes live this month, will drive optimal customer journeys across all brands and all channels.
The single customer view created by Celerity will encompass transactional, on and offline data from all partners within the TUI UK.
TUI UK carries over 5 million passengers each year to over 80 destinations - on holidays, flights and cruises.
Over 50% of Thomson bookings come via the web - the key website is Thomson.co.uk, which gives customers the opportunity to book online and enjoy podcasts, customer reviews, blog and search using Google Earth.
Bertrand Labays, Marketing Database Manager at TUI UK, said: "Celerity has an established history of delivering successful single customer view solutions coupled with a partnership approach to consultancy, which made them the obvious choice for a project of this size.
"With so many brands in the TUI UK portfolio, a single view database will serve to streamline our customer data, making it more effective for driving targeted customer communications campaigns for incremental revenue in a highly competitive market".
Jason Lark, Managing Director at Celerity, added: "The initial preparation work we have undertaken has delivered some outstanding results and we are confident that TUI will see a significant return on their investment during the three year contract".
Celerity, winner of the 2006 SMART Award "Best work by a Database Bureau", is the data management specialist within the Howard Hunt Group.
The group, formed in 1990, is a privately owned company with £46m turnover and services that span print production, direct mail and data management.
Continued investment enables Celerity to evaluate, develop and invest in the latest proven technology to deliver continually innovative and state of the art data management solutions to its clients.
Focused on the further refinement of its core data management services and the expansion into further consultancy-led activities including outsource consultancy and predictive modelling.
Celerity works across a diverse range of industry sectors including Financial Services, Charities, Mail Order and Marketing Agencies, and its client list includes BBC Worldwide, Nectar, Cancer Research UK, Direct Wines and Virgin.
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