Cedar runs Tesco 'Mum of the Year' competition

Who will be named Mum of the Year this Mother's Day? Britain's own "First Lady", Sarah Brown, is to help choose Britain's best mum.

Sarah Brown, herself a mother of two, is a judge in the Tesco magazine Mum of the Year awards, the annual awards ceremony that celebrates the amazing achievements of mums from all over the UK.

Devised and run by Tesco magazine and Cedar Communications, this unique ceremony, now in its third year, is expected to be the most successful yet with more entries and more amazing achievements to honour than ever.

The ceremony will be held, appropriately, on Mother's Day (Sunday 2 March).

The star-studded event has a range of categories including 'Achieving Mum', 'Positive Mum' and 'Charitable Mum' among others.

This year's awards will be presented by TV celebrity Matthew Wright.

Additional highlights of the event include a special set from Wet Wet Wet and an invitation to the winning mums to attend a reception at 10 Downing Street the following day hosted by Sarah Brown.

Dawn Alford, editor of Tesco magazine, who first conceived the idea for the awards, said: "Although only in its third year, these awards have already become a national institution.

"Last year's awards resulted in widespread national, broadcast and regional coverage which shows what this event truly stands for - the recognition of the amazing contribution mums make everyday.

"I honestly cannot think of a better brand extension that supports Tesco's brand values.

"The aim of giving back to the community is core".

Clare Broadbent, managing director of Cedar, said: "Tesco magazine is the ideal vehicle for the awards - its reach among British women is phenomenal.

"In the last set of ABC figures Tesco magazine was one of the strongest titles and I can think of no better example of how publishers can work with clients to create truly iconic events".

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