CDMS partners with Apteco

A CDMS product story

Edited by the Marketingweek Marketplace editorial team Jul 4, 2008

CDMS, the intelligent communication specialist, has announced a partnership with Apteco, a provider of fast, visual and easy-to-use data analysis tools.

CDMS is using FastStats technology to enhance its end-to-end direct market service offering by providing customers with exceptional data analysis and insight capability.

By integrating FastStats into its core proposition, CDMS can offer: enhanced modelling and profiling - to predict the behaviour and response of prospects and customers; powerful visual analysis of marketing data for immediate, easy to see insight; and customised reporting of marketing data.

FastStats is proven in over 250 installations with thousands of users worldwide and can handle massive databases with all the data for modern direct and digital marketing.

Chris Brooks, Sales and Marketing Director at CDMS, commented: "Having explored the alternatives, we selected Apteco because of their commitment to continually develop their suite of products and their dedication in offering ongoing support and guidance to their partners.

"FastStats Discoverer will enable our clients to visualise and maximise the value of the data assets we manage on their behalf.

"Our investment in FastStats is testimony to our dedication to providing best-in-breed technology and service to our clients in order to create truly intelligent one-to-one communications".

James Alty, Managing Director at Apteco, commented: "CDMS is a well-established marketing communications specialist and we are delighted that they have decided to use FastStats technology as part of their analysis offering.

"Our aim is to work with the best and most creative data consultants so that their clients can benefit from more targeted marketing communications, enabling them to achieve the business growth they require".