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Market research
News Release from: CCB fast.MAP
Edited by the Marketingservicestalk Editorial
Team on 08 April 2008
Marketers 'more boring' than sales
people
Marketers are more boring but less irritating and untrustworthy than sales people, according to research carried out in the March CCB fast.MAP omnibus.
A panel of 1,287 people whose demographics mirror those of the UK population, when asked to give their views on those in different types of profession, came to the above conclusion Almost a third found salespeople slightly more irritating (31 per cent) than marketers (27 per cent), while 17 per cent felt marketers were the more boring of the two (sales people, 15 per cent)
This article was originally published on Marketingservicestalk on 21 Feb 2008 at 8.00am (UK)
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Unfortunately, untrustworthiness was considered to be the second strongest trait in both groups - salespeople 28 per cent, marketers 21 per cent.
None of the seven professions researched scored highly for being "entertaining"; marketers topped the bill with a miserable 6 per cent, trailed by salespeople at 4 per cent - all the rest scored zero.
And marketers and salespeople were the only professionals people would like to meet at a party, but they needn't expect to be inundated with invitations since both scored only 1 per cent.
"Other results confirmed the accepted stereotypes with the strongest trait associated with accountants being "boring" 37 per cent; and teachers are considered to "contribute to society", 50 per cent, as are doctors, 32 per cent," said David Cole, MD of CCB fast.MAP.
The consensus is that bankers are both "wealthy" 20 per cent and "boring" 26 per cent; but not as wealthy as lawyers, who top this category with 28 per cent - which is probably why 17 per cent of people would be proud to have their offspring becoming either a lawyer or a teacher, while the majority vote, 29 per cent, was for them to be a doctor.
Doctors 18 per cent, bankers 14 per cent, accountants 10 per cent and teachers 9 per cent, were considered trustworthy.
"But if any professionals wish to be considered "sexy" they'll need to conceal their occupations, since all professional groups scored zero in this category," added CCB f.M's Cole.
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