Product category:
Media
News Release from: 50connect | Subject: 50connect.co.uk
Edited by the Marketingservicestalk Editorial
Team on 02 May 2008
50connect relaunches to reflect over-45s
50connect.co.uk, the UK's largest editorial-led lifestyle portal for today's over-45s, has relaunched its market-leading website to reflect this rapidly growing demographic.
An established brand for eight years, the website currently attracts 2.5 million monthly visits According to recent IDM statistics, more than a third of UK web users are over the age of 45, and spend longer online than their younger contemporaries
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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The website has been redesigned so it has a clean, crisp feel and is easy to navigate.
To enrich 50connect's existing editorial, new channels and search tools have been added.
The new sport channel includes a Where Are They Now? section, a dedicated veterans area and Diary Of A Modern Player - from Nick Kennedy of the London Irish rugby team.
The ethical living channel contains everything for those seeking a greener life, from installing solar heating and buying food locally, to eco-holidays and organic gardening.
The site's new interactive chat room, forums and comment boxes enable users to share their views and connect with like-minded people in real-time, anywhere in the world.
New search tools mean members can now enter their own postcode and locate a range of services, from dating to financial information.
Advertisers now benefit from 24/7 Real Media's Open AdStream - one of the most advanced ad management platforms in the industry.
It will enhance 50connect's campaigns, and allow advertisers to learn more about the online habits of this demographic.
"By 2020 half the UK's population will be over 50," said Shirley Densham, CEO of 50connect.
"This is a powerful statistic, and as a pioneer of websites aimed specifically at this demographic, we felt it was the right time to build on our eight year heritage.
"The relaunch is to enhance user experience and offer a greater variety of content, services and interaction.
"Our users are up-to-date, not out-of-date.
"We understand this and as a result our site is unlike any other.
"With the latest technology behind the site, we can build on the interactive elements over the coming months".
50connect is recognised by the eSuperbrand council alongside the BBC, Lastminute and eBay.
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